الرئيسية
من طرف Different Thinking: Creative Strategies for Developing the Innovative Business
Kogan Page | 2007 | ISBN: 0749448407 | Pages: 198 | PDF | 16 MB
Different Thinking presents practical tools and strategies companies
can use to help drastically increase the value of the business. The
authors show readers how they can question their company's strategies,
create new markets, give their products a radical makeover, and invent
innovative new price and profit models to give them a competitive
advantage over their rivals. To illustrate the theory, there are
international examples from a broad spectrum of industries, from Apple
and Virgin to Daimler-Chrysler, McDonald's, and Washington Mutual Bank,
which show how taking such innovative approaches has worked in practice.
Download Links (clickable):
Hotfile
Kogan Page | 2007 | ISBN: 0749448407 | Pages: 198 | PDF | 16 MB
Different Thinking presents practical tools and strategies companies
can use to help drastically increase the value of the business. The
authors show readers how they can question their company's strategies,
create new markets, give their products a radical makeover, and invent
innovative new price and profit models to give them a competitive
advantage over their rivals. To illustrate the theory, there are
international examples from a broad spectrum of industries, from Apple
and Virgin to Daimler-Chrysler, McDonald's, and Washington Mutual Bank,
which show how taking such innovative approaches has worked in practice.
Download Links (clickable):
Hotfile
